Bollywood producers’ decision to go for straight to digital release; Trade experts speak — Navtarang

Sameer Nair (CEO, Applause Entertainment): “I think this whole Multiplex versus OTT Platform debate is much ado about nothing. For now, with theatres shut, it makes sense to sell what’s on the shelves rather than let it rot; once theatres open, the older model will return subject to precaution, care and economics. This is an immediate term […]

via Bollywood producers’ decision to go for straight to digital release; Trade experts speak — Navtarang

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