Played at the April 2017 LA FEEDBACK Film Festival.

THE NEON STRUGGLE, 38min, USA, Documentary
Directed by Bert Simonis

A family fights to keep their neon sign business alive as the light of the industry fades away. The process of creating these delicate signs is beautifully photographed to capture the intricacy of this populist American art form. Interviews with neon historians and experts are interspersed with vintage neon signs from across the United States.

Review by Kierston Drier:

The Neon Struggle, directed by Bert Simonis, is a story that will take you back in time. It follows one family and their small business passing down the true art and craftsmanship of building and creating Neon Lights.

There was a glorious time when Neon was new, fun, flashy and authentic. It took nearly a decade to learn the trade of sculpting, crafting, installing and repairing it A viewer may remember…